2025 WAS A MONSTER YEAR FOR ME IN TERMS OF OUTPUT. AS HARD AS WE WORKED ON THE DELIVERY OF ‘AS IT ECHOED OFF THE STOOP’ IT truly FELT SO ORGANIC AND NATURAL FROM START TO FINISH. IT WAS THE ALBUM I’VE ALWAYS DREAMT OF MAKING & ONLY AFTER CHRISTMAS DId i TAKE STOCK OF ALL THE THINGS THAT HAPPENED AND have a moment to PROPERLY REFLECT.
TO BE GOOD AT THIS THING, YOU HAVE TO BE SELFISH. YOU HAVE TO BE IN THE CENTRE AND ON FOR IT TO WORK.
SOME PEOPLE CAN PLAY THE BACKGROUND & TRADE OFF MYSTIQUE BUT THEY ARE THE ONE PERCENT AND MORE OFTEN THAN NOT THEY HAVE HAD TO EARN THAT FADE AWAY.
IF I’M BEING SUPER HONEST, THIS IS clearly MY BEST BODY OF WORK AND MY MOST cohesive album CAMPAIGN TO DATE…. and I STILL DIDN’T QUITE FEEL “SATISFIED”… OR “ACCOMPLISHED”.
don’t get me wrong, I am incredibly PROUD OF WHAT WE MADE, AND HUMBLED BY THE GLOWING FEEDBACK from strangers and those CLOSE TO ME… BUT FOR ALL OF THE SACRIFICe, the EMOTIONAL INVESTMENT AND TIME SPENT OBSESSING OVER THIS THING I QUESTION WHETHER THE JUICE WAS WORTH THE SQUEEZE?
I COULD PUT THIS feeling DOWN TO A FEW DIFFERENT THINGS - this MUSIC ISN’T A VALUED COMMODITY , THE GAME IS A PREDATORY ONE etc etc. SOME element of the magic SEEMS TO BE LOST AND IT’S far EASIER TO HIT COPY AND PASTE THAN TO DIG FOR THE TREASURE. ABOVE ALL, I THINK THE MAIN REASON i feel this way IS THAT WHEN I’M CREATING ALBUMS, I’M so DISTRACTED. MY KIDS WILL ASK ME TO PLAY WITH THEM AND I WILL SAY “AFTER THIS ONE THING I’VE GOTTA DO”, OR THEY’LL ASK ME TO “PUT MY PHONE DOWN DADDY” TO LOOK AT WHAT THEY’VE MAde and i won’t look up. i can’t miss these things. i can’t be looking at something with more focus than the two things on the planet that mean the most to me.
i’m a dedicated father, a great father. my kids are 2 and 4 and already i mourn the years that have passed. i mourn people and moments even before they leave me, i always have.
this kind of self awareness is key to my growth, but it’s an emotional burden to constantly be thinking how i can better optimise and course correct.
one thing i’ve learnt is that music will always call, i will almost certainly answer. but my babies won’t ever be babies again.